# Exploramo – Direct bookings. More guests.

> Exploramo builds the websites, photography and marketing Australian hotels rely on to win direct bookings – hand-built, fast, and finished by hand.
>
> Canonical page: https://www.exploramo.com/

## Direct bookings. More guests.

Hotel Websites · Photography · Search Optimisation · Email Marketing · Social Media · Brand & Print

## Websites & marketing for higher occupancy.

Exploramo builds the technology and marketing that Australian hotels and resorts rely on to win guests directly – fast websites, stronger search visibility, and photography that sells the stay. A selection of recent work is below.

- [The Crest Apartments](https://www.crestmainbeach.com.au)
- [Montville Country Cabins](https://www.montvillecountrycabins.com.au)
- [Viscount on the Beach](https://www.viscountonthebeach.com.au)
- [Contessa](https://www.contessa.com.au)
- [Marriner Views](https://www.marrinerviews.com.au)

## Two names. One studio.

Exploramo is two people working in tight loop – no account managers, no handover sheets, no diluted ideas.

Boyan & Martina.

### Boyan — Technical Lead

Architecture, performance, the parts no one sees.

Boyan is the technical half. He hand-builds fast, resilient websites and booking systems that rank top of Google and get recommended by AI – the engineering that turns browsers into direct bookings.

His work is backed by fifteen years in hotel technology and large-scale digital systems for leading international brands.

### Martina — Creative Lead

Identity, art direction, the room a brand walks into.

Martina is the creative half. Branding, graphic design, print, social media, photography and video – the craft that makes a property look worth every dollar of its rate.

She gives a property one clear visual language across every guest interaction. From identity and imagery to emails and social, each detail builds the sense that this is a place worth choosing.

## Everything a hotel needs to win direct bookings.

### Hotel Websites

_Built to win direct bookings_

Pixel-perfect sites built from scratch – no themes, no templates.

### Photography

_Make every stay irresistible_

Aerials, hero shoots and rooms – captured for the way people scroll today.

### Search Optimisation

_Be found when it matters_

Be found in Google and AI search when travellers are looking for a stay like yours.

### Email Marketing

_Turn guests into regulars_

Campaigns and offers that bring past guests back to book direct.

### Social Media

_Stay top of mind_

Instagram and Facebook posts, planned monthly, shot on-property.

### Brand & Print

_Make every touchpoint memorable_

Brand identities and printed details that make every guest touchpoint feel considered.

## For hotels that expect more.

### Core Bundle

Website, photo & video bundles – one-off build, plus a monthly service fee.

#### Build term

| Term | Discount |
| --- | --- |
| 36 months | Save 25% |
| 24 months | Save 15% |
| 12 months | No discount |

#### Core Bundle plans

| Plan | Site + Photo & Video | Build at 36 months | Build at 24 months | Build at 12 months | Ongoing service / mo |
| --- | --- | --- | --- | --- | --- |
| Superior | 15-page website + photo and video (1 session over 1 day) | A$6,000 | A$6,800 | A$8,000 | A$295 / mo |
| Premier | 20-page website + photo and video (2 sessions over 2 days) | A$8,250 | A$9,350 | A$11,000 | A$445 / mo |
| Executive | 25-page website + photo and video (3 sessions over 3 days) | A$10,500 | A$11,900 | A$14,000 | A$595 / mo |

Monthly hosting, maintenance and website updates, plus search and AI optimisation, email marketing, email office suite, domains, business listings, reporting and digital compendium.

#### Build – paid once

Fresh photos of your property and every room, plus video for your new website. You own all website, photo and video intellectual property.

| Feature | Superior | Premier | Executive |
| --- | --- | --- | --- |
| Website | 15 pages | 20 pages | 25 pages |
| Photo & video | 1 session (1 session over 1 day) | 2 sessions (2 sessions over 2 days) | 3 sessions (3 sessions over 3 days) |

- **Website:** A fast, modern website optimised for search engines and AI discovery, built to grow direct bookings.
- **Photo & video:** Rooms, resort facilities, aerial photography and video.

#### Ongoing service – monthly fee

| Feature | Superior | Premier | Executive |
| --- | --- | --- | --- |
| Search & AI | 5 keywords, 1 article / mo | 10 keywords, 2 articles / mo | 15 keywords, 3 articles / mo |
| Email marketing | 10k subscribers | 15k subscribers | 20k subscribers |
| Email office suite | 20GB | 30GB | 60GB |
| Business listings | Google (Google Business / Maps / Search) | Google (Google Business / Maps / Search), Apple (Apple Business / Maps), Microsoft (Bing Business / Maps / Search) | Google (Google Business / Maps / Search), Apple (Apple Business / Maps), Microsoft (Bing Business / Maps / Search) |
| Reporting | Included | Included | Included |
| Hosting & domains | Included | Included | Included |
| Managed content updates | Included | Included | Included |
| Digital compendium | Included | Included | Included |

- **Search & AI:** SEO, GEO and AEO: keyword tracking, reporting and articles optimised for search engines and AI answers. Relevant search terms tracked and reported on. Articles written and published monthly for search and AI visibility.
- **Email marketing:** Email campaigns designed and sent to past guests, using loyalty clubs and seasonal offers to encourage repeat bookings.
- **Email office suite:** Email on your domain with premium spam and virus protection, plus browser-based documents. Total storage across unlimited inboxes.
- **Business listings:** Setup, optimisation and monitoring of your business, maps and search profiles.
- **Reporting:** Monthly reports on visitors, countries, pages, clicks and email campaign performance.
- **Hosting & domains:** Fast enterprise hosting and maintenance. 2 domains included.
- **Managed content updates:** Unlimited updates to photos, rooms and pages.
- **Digital compendium:** Custom designed and written in your branding.

### Social Media

We handle new video production, photography and editing. All creative is included.

Three-month minimum term. Tailored plans available on request.

Client pricing: 15% off. The discounted rate applies to Core Bundle clients whose website we manage.

| Plan | Standard / mo | Client / mo (15% off) | Updates / mo | Platforms | Included ad spend | Reporting |
| --- | --- | --- | --- | --- | --- | --- |
| Advantage | A$900 / mo | A$765 / mo | 12 (4 video or photo posts + 8 stories each month.) | Facebook, Instagram | A$300 / mo | Quarterly |
| Superior | A$1,500 / mo | A$1,275 / mo | 16 (6 video or photo posts + 10 stories each month.) | Facebook, Instagram | A$600 / mo | Quarterly |
| Premier | A$2,300 / mo | A$1,955 / mo | 20 (8 video or photo posts + 12 stories each month.) | Facebook, Instagram, TikTok | A$900 / mo | Monthly |
| Executive | A$3,500 / mo | A$2,975 / mo | 24 (10 video or photo posts + 14 stories each month.) | Facebook, Instagram, TikTok, YouTube Shorts | A$1,200 / mo | Monthly |

- **Included ad spend:** Included in your monthly plan price. We spend this budget on your behalf and manage ad performance.
- **Reporting:** Profile and post engagement, audience growth, followers and views, plus ad-driven website and booking-link clicks.

### Photography

Build a custom shoot with the [photography calculator](/pricing/?tab=photography). Choose any combination of apartment and resort services, up to 16 apartments. Add the selected apartment and resort prices below to calculate the standard shoot total. Client pricing takes 15% off the entire shoot total; the displayed total is rounded down to whole dollars. The discounted rate applies to Core Bundle clients whose website we manage.

#### Apartments

| Apartment service | Includes |
| --- | --- |
| Photos | 30 apartment photos total: landscape and portrait shots for your website and social media. |
| Floor plan | A high-fidelity floor plan with illustrated room details. |
| Video | One edited apartment video (up to 30 seconds), delivered as two files: landscape for your website and portrait for social media. |

Standard prices per apartment. The rate tier uses the total number of apartments selected; each apartment can have a different service combination. Combination savings are already included.

| Services per apartment | 1 apartment | 2–3 apartments | 4–6 apartments | 7–16 apartments |
| --- | --- | --- | --- | --- |
| Photos | A$400 | A$360 | A$340 | A$320 |
| Floor plan | A$300 | A$270 | A$255 | A$240 |
| Video | A$540 | A$486 | A$459 | A$432 |
| Photos + Floor plan | A$600 | A$540 | A$510 | A$480 |
| Photos + Video | A$790 | A$706 | A$664 | A$622 |
| Floor plan + Video | A$740 | A$666 | A$629 | A$592 |
| Photos + Floor plan + Video | A$990 | A$886 | A$834 | A$782 |

#### Resort coverage

Standard prices per shoot. Combined rates replace the standalone rate when the stated resort services are selected together; add the prices for all selected services. The ground + drone pair replaces the two individual photo prices.

| Resort service | Includes | Standalone | Combined rate |
| --- | --- | --- | --- |
| Ground photos | 20 ground-level photos total: landscape and portrait shots of your pool, gym, common areas and building, ready for your website and social media. | A$360 | A$400 with either resort video package |
| Drone photos | 20 aerial photos total: landscape and portrait shots of your resort, facilities and surroundings, ready for your website and social media. | A$360 | A$400 with either resort video package |
| Video package | Videos featuring your rooms, facilities and aerial footage: one 40-second landscape video for your website or YouTube, plus two 20-second portrait videos for social media. | A$940 | Same rate |
| Signature video package | Videos featuring your rooms, facilities and aerial footage: one 80-second landscape video for your website or YouTube, plus four 20-second portrait videos for social media. | A$1,440 | A$1,240 with ground or drone photos |
| Ground photos + Drone photos | Both resort photo services above | A$630 | A$700 with either resort video package |

### Brand & Print

| Service | Price |
| --- | --- |
| Brand design package | From A$2,000 |
| Brochure design | From A$500 |
| Business card design | A$300 |
| Business card printing – 500 | A$150 |
| Brochure printing – 500 | A$400 |

- **Brand design package:** Complete brand identity with logo variants, colour palette, typography and style guide, plus business cards, letterheads and other stationery.
- **Business card printing – 500:** Premium thick paper stock and print quality.
- **Brochure printing – 500:** Premium thick paper stock and print quality.

## Insights from a studio that lives in hotel marketing.

Practical takes on direct bookings, search, and guest experience – what's working for Queensland properties right now.

### [Hotel Website Speed: The Hidden Cost](/insights/hidden-cost-slow-websites/)

Slow hotel websites lose bookings. Learn how page speed affects conversions and the practical fixes that make a measurable difference.

### [Hotel Booking Abandonment: Why Guests Leave](/insights/booking-abandonment/)

Why hotel bookings are abandoned mid-process, where guests drop off, and practical fixes that recover more direct revenue.

### [Hotel Email Marketing That Brings Guests Back](/insights/email-marketing-for-hotels/)

Use hotel email marketing to bring past guests back, build direct-booking demand and make more of your guest data.

### [The True Cost of OTA Commissions for Hotels](/insights/true-cost-ota-commissions/)

OTA commissions cost more than the percentage. See how rate parity, lost guest data and lifetime value erode hotel revenue.

### [Google Reviews for Hotel Visibility](/insights/google-reviews-hotel-ratings/)

How Google reviews strengthen guest trust, local search visibility and hotel recommendations—without a heavy process.

### [AI Search Optimisation for Hotel Websites](/insights/ai-optimisation-hotel-websites/)

How hotels can improve visibility in AI search and ChatGPT, with practical steps that support more direct bookings.

[All blog posts](/insights/)

## Contact Exploramo

- Email: [contact@exploramo.com](mailto:contact@exploramo.com)
- Phone: [+61 493 983 348](tel:+61493983348)
- Address: [11/442 Pine Ridge Rd, Coombabah, 4216, QLD, Australia](https://maps.google.com/?q=11/442+Pine+Ridge+Rd,+Coombabah,+QLD+4216)
- Instagram: [@exploramo](https://instagram.com/exploramo)
- Facebook: [Exploramo](https://www.facebook.com/exploramo)
- TikTok: [@exploramo](https://tiktok.com/@exploramo)
- YouTube: [@exploramo](https://www.youtube.com/@exploramo)
- ABN: 39 037 012 987