# Exploramo – Direct bookings. More guests.

> Exploramo builds the websites, photography and marketing Australian hotels rely on to win direct bookings – hand-built, fast, and finished by hand.
>
> Canonical page: https://www.exploramo.com/

## Direct bookings. More guests.

Hotel Websites · Photography · Search Optimisation · Email Marketing · Social Media · Brand & Print

## Websites & marketing for higher occupancy.

Exploramo builds the technology and marketing that Australian hotels and resorts rely on to win guests directly – fast websites, stronger search visibility, and photography that sells the stay. A selection of recent work is below.

- [The Crest Apartments](https://www.crestmainbeach.com.au)
- [Montville Country Cabins](https://www.montvillecountrycabins.com.au)
- [Viscount on the Beach](https://www.viscountonthebeach.com.au)
- [Contessa](https://www.contessa.com.au)
- [Marriner Views](https://www.marrinerviews.com.au)

## Two names. One studio.

Exploramo is two people working in tight loop – no account managers, no handover sheets, no diluted ideas.

Boyan & Martina.

### Boyan — Technical Lead

Architecture, performance, the parts no one sees.

Boyan is the technical half. He hand-builds fast, resilient websites and booking systems that rank top of Google and get recommended by AI – the engineering that turns browsers into direct bookings.

His work is backed by fifteen years in hotel technology and large-scale digital systems for leading international brands.

### Martina — Creative Lead

Identity, art direction, the room a brand walks into.

Martina is the creative half. Branding, graphic design, print, social media, photography and video – the craft that makes a property look worth every dollar of its rate.

She gives a property one clear visual language across every guest interaction. From identity and imagery to emails and social, each detail builds the sense that this is a place worth choosing.

## Everything a hotel needs to win direct bookings.

### Hotel Websites

_Built to win direct bookings_

Pixel-perfect sites built from scratch – no themes, no templates.

### Photography

_Make every stay irresistible_

Aerials, hero shoots and rooms – captured for the way people scroll today.

### Search Optimisation

_Be found when it matters_

Be found in Google and AI search when travellers are looking for a stay like yours.

### Email Marketing

_Turn guests into regulars_

Campaigns and offers that bring past guests back to book direct.

### Social Media

_Stay top of mind_

Instagram and Facebook posts, planned monthly, shot on-property.

### Brand & Print

_Make every touchpoint memorable_

Brand identities and printed details that make every guest touchpoint feel considered.

## What our clients say.

> From our very first meeting with Boyan, we have felt listened to and confident that our business was in professional and capable hands. Boyan and Martina are experts in their respective fields, and their knowledge, dedication and proactive approach have made a noticeable difference to our business. We have seen a marked improvement in our results thanks to their efforts and guidance.
>
> We truly value their support and expertise and look forward to continuing to work with them into the future. Having a team that understands the importance of staying relevant, keeping up with current trends and making the most of marketing opportunities gives us great confidence in the ongoing growth and success of our business. We would highly recommend Boyan and Martina to any business looking for knowledgeable, professional, and results-driven support.

— Laura Clarke, Building Manager, [The Crest Apartments](https://www.crestmainbeach.com.au)

> Exploramo has given Marriner Views a fresh, modern look with the new branding, website and photography. The photos show our apartments and facilities properly, and we noticed bookings improve after they went online.
>
> What I’ve really appreciated is getting everything done in one place, from the website and photography to social media, printing and email setup. I don’t have to coordinate different providers, which makes that side of running the property much easier.

— Steve Nash, Building Manager, [Marriner Views](https://www.marrinerviews.com.au)

> It is a pleasure working with Exploramo. The team has been able to offer fresh ideas and a new approach to keep on trend with the world of socials and websites – something that I struggle with, they do with ease and expertise. Highly recommend working with Exploramo.

— Amber Woodroff, Building Manager, [Viscount on the Beach](https://www.viscountonthebeach.com.au)

## For hotels that expect more.

### Core Bundle

Website, photo & video bundles – one-off build, plus a monthly service fee.

#### Build term

| Term | Discount |
| --- | --- |
| 36 months | Save 25% |
| 24 months | Save 15% |
| 12 months | No discount |

#### Core Bundle plans

| Plan | Site + Photo & Video | Build at 36 months | Build at 24 months | Build at 12 months | Ongoing service / mo |
| --- | --- | --- | --- | --- | --- |
| Superior | 15-page website + photo and video (1 session over 1 day) | A$6,000 | A$6,800 | A$8,000 | A$295 / mo |
| Premier | 20-page website + photo and video (2 sessions over 2 days) | A$8,250 | A$9,350 | A$11,000 | A$445 / mo |
| Executive | 25-page website + photo and video (3 sessions over 3 days) | A$10,500 | A$11,900 | A$14,000 | A$595 / mo |

Monthly hosting, maintenance and website updates, plus search and AI optimisation, email marketing, email office suite, domains, business listings, reporting and digital compendium.

#### Build – paid once

Fresh photos of your property and every room, plus video for your new website. You own all website, photo and video intellectual property.

| Feature | Superior | Premier | Executive |
| --- | --- | --- | --- |
| Website | 15 pages | 20 pages | 25 pages |
| Photo & video | 1 session (1 session over 1 day) | 2 sessions (2 sessions over 2 days) | 3 sessions (3 sessions over 3 days) |

- **Website:** A fast, modern website optimised for search engines and AI discovery, built to grow direct bookings.
- **Photo & video:** Rooms, resort facilities, aerial photography and video.

#### Ongoing service – monthly fee

| Feature | Superior | Premier | Executive |
| --- | --- | --- | --- |
| Search & AI | 5 keywords, 1 article / mo | 10 keywords, 2 articles / mo | 15 keywords, 3 articles / mo |
| Email marketing | 10k subscribers | 15k subscribers | 20k subscribers |
| Email office suite | 20GB | 30GB | 60GB |
| Business listings | Google (Google Business / Maps / Search) | Google (Google Business / Maps / Search), Apple (Apple Business / Maps), Microsoft (Bing Business / Maps / Search) | Google (Google Business / Maps / Search), Apple (Apple Business / Maps), Microsoft (Bing Business / Maps / Search) |
| Reporting | Included | Included | Included |
| Hosting & domains | Included | Included | Included |
| Managed content updates | Included | Included | Included |
| Digital compendium | Included | Included | Included |

- **Search & AI:** SEO, GEO and AEO: keyword tracking, reporting and articles optimised for search engines and AI answers. Relevant search terms tracked and reported on. Articles written and published monthly for search and AI visibility.
- **Email marketing:** Email campaigns designed and sent to past guests, using loyalty clubs and seasonal offers to encourage repeat bookings.
- **Email office suite:** Email on your domain with premium spam and virus protection, plus browser-based documents. Total storage across unlimited inboxes.
- **Business listings:** Setup, optimisation and monitoring of your business, maps and search profiles.
- **Reporting:** Monthly reports on visitors, countries, pages, clicks and email campaign performance.
- **Hosting & domains:** Fast enterprise hosting and maintenance. 2 domains included.
- **Managed content updates:** Unlimited updates to photos, rooms and pages.
- **Digital compendium:** Custom designed and written in your branding.

### Social Media

We handle new video production, photography and editing. All creative is included.

Three-month minimum term. Tailored plans available on request.

Client pricing: 15% off. The discounted rate applies to Core Bundle clients whose website we manage.

| Plan | Standard / mo | Client / mo (15% off) | Updates / mo | Platforms | Included ad spend | Reporting |
| --- | --- | --- | --- | --- | --- | --- |
| Advantage | A$900 / mo | A$765 / mo | 12 (4 video or photo posts + 8 stories each month.) | Facebook, Instagram | A$300 / mo | Quarterly |
| Superior | A$1,500 / mo | A$1,275 / mo | 16 (6 video or photo posts + 10 stories each month.) | Facebook, Instagram | A$600 / mo | Quarterly |
| Premier | A$2,300 / mo | A$1,955 / mo | 20 (8 video or photo posts + 12 stories each month.) | Facebook, Instagram, TikTok | A$900 / mo | Monthly |
| Executive | A$3,500 / mo | A$2,975 / mo | 24 (10 video or photo posts + 14 stories each month.) | Facebook, Instagram, TikTok, YouTube Shorts | A$1,200 / mo | Monthly |

- **Included ad spend:** Included in your monthly plan price. We spend this budget on your behalf and manage ad performance.
- **Reporting:** Profile and post engagement, audience growth, followers and views, plus ad-driven website and booking-link clicks.

### Photography

Build a custom shoot with the [photography calculator](/pricing/?tab=photography). Choose any combination of apartment and resort services, up to 16 apartments. Add the selected apartment and resort prices below to calculate the standard shoot total. Client pricing takes 15% off the entire shoot total; the displayed total is rounded down to whole dollars. The discounted rate applies to Core Bundle clients whose website we manage.

#### Apartments

| Apartment service | Includes |
| --- | --- |
| Photos | 30 apartment photos total: landscape and portrait shots for your website and social media. |
| Floor plan | A high-fidelity floor plan with illustrated room details. |
| Video | One edited apartment video (up to 30 seconds), delivered as two files: landscape for your website and portrait for social media. |

Standard prices per apartment. The rate tier uses the total number of apartments selected; each apartment can have a different service combination. Combination savings are already included.

| Services per apartment | 1 apartment | 2–3 apartments | 4–6 apartments | 7–16 apartments |
| --- | --- | --- | --- | --- |
| Photos | A$400 | A$360 | A$340 | A$320 |
| Floor plan | A$300 | A$270 | A$255 | A$240 |
| Video | A$540 | A$486 | A$459 | A$432 |
| Photos + Floor plan | A$600 | A$540 | A$510 | A$480 |
| Photos + Video | A$790 | A$706 | A$664 | A$622 |
| Floor plan + Video | A$740 | A$666 | A$629 | A$592 |
| Photos + Floor plan + Video | A$990 | A$886 | A$834 | A$782 |

#### Resort coverage

Standard prices per shoot. Combined rates replace the standalone rate when the stated resort services are selected together; add the prices for all selected services. The ground + drone pair replaces the two individual photo prices.

| Resort service | Includes | Standalone | Combined rate |
| --- | --- | --- | --- |
| Ground photos | 20 ground-level photos total: landscape and portrait shots of your pool, gym, common areas and building, ready for your website and social media. | A$360 | A$400 with either resort video package |
| Drone photos | 20 aerial photos total: landscape and portrait shots of your resort, facilities and surroundings, ready for your website and social media. | A$360 | A$400 with either resort video package |
| Video package | Videos featuring your rooms, facilities and aerial footage: one 40-second landscape video for your website or YouTube, plus two 20-second portrait videos for social media. | A$940 | Same rate |
| Signature video package | Videos featuring your rooms, facilities and aerial footage: one 80-second landscape video for your website or YouTube, plus four 20-second portrait videos for social media. | A$1,440 | A$1,240 with ground or drone photos |
| Ground photos + Drone photos | Both resort photo services above | A$630 | A$700 with either resort video package |

### Brand & Print

| Service | Price |
| --- | --- |
| Brand design package | From A$2,000 |
| Brochure design | From A$500 |
| Business card design | A$300 |
| Business card printing – 500 | A$150 |
| Brochure printing – 500 | A$400 |

- **Brand design package:** Complete brand identity with logo variants, colour palette, typography and style guide, plus business cards, letterheads and other stationery.
- **Business card printing – 500:** Premium thick paper stock and print quality.
- **Brochure printing – 500:** Premium thick paper stock and print quality.

## Insights from a studio that lives in hotel marketing.

Practical takes on direct bookings, search, and guest experience – what's working for Queensland properties right now.

### [Hotel Website Speed: The Hidden Cost](/insights/hidden-cost-slow-websites/)

Slow hotel websites lose bookings. Learn how page speed affects conversions and the practical fixes that make a measurable difference.

### [Hotel Booking Abandonment: Why Guests Leave](/insights/booking-abandonment/)

Why hotel bookings are abandoned mid-process, where guests drop off, and practical fixes that recover more direct revenue.

### [Hotel Email Marketing That Brings Guests Back](/insights/email-marketing-for-hotels/)

Use hotel email marketing to bring past guests back, build direct-booking demand and make more of your guest data.

### [The True Cost of OTA Commissions for Hotels](/insights/true-cost-ota-commissions/)

OTA commissions cost more than the percentage. See how rate parity, lost guest data and lifetime value erode hotel revenue.

### [Google Reviews for Hotel Visibility](/insights/google-reviews-hotel-ratings/)

How Google reviews strengthen guest trust, local search visibility and hotel recommendations—without a heavy process.

### [AI Search Optimisation for Hotel Websites](/insights/ai-optimisation-hotel-websites/)

How hotels can improve visibility in AI search and ChatGPT, with practical steps that support more direct bookings.

[All blog posts](/insights/)

## Contact Exploramo

- Email: [contact@exploramo.com](mailto:contact@exploramo.com)
- Phone: [+61 493 983 348](tel:+61493983348)
- Address: [11/442 Pine Ridge Rd, Coombabah, 4216, QLD, Australia](https://maps.google.com/?q=11/442+Pine+Ridge+Rd,+Coombabah,+QLD+4216)
- Instagram: [@exploramo](https://instagram.com/exploramo)
- Facebook: [Exploramo](https://www.facebook.com/exploramo)
- TikTok: [@exploramo](https://tiktok.com/@exploramo)
- YouTube: [@exploramo](https://www.youtube.com/@exploramo)
- ABN: 39 037 012 987